The idea of running for president may turn out to have been one of Donald Trump’s more costly business decisions.
Fallout from Trump’s disparaging comments about Mexican immigrants continued on Thursday as left-leaning groups pressed businesses to sever ties with the real estate mogul. The negative publicity could damage the personal brand that makes up a big chunk of Trump’s claimed net worth.
Trump pegs the value of his brand at $3.3 billion, more than a third of his claimed net worth of $8.7 billion. Outside estimators have given the brand a much lower value. Forbes, for example, estimates the Trump brand’s value at closer to $125 million and his net worth at $4.1 billion.
Many of the companies associated with Trump through licensing agreements are facing attacks on social media. And at least for some, the barrage appears to be working.
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