Global payments giant MasterCard wants customers to use “selfies” taken by smartphones or PCs to authenticate online payments.
MasterCard is trialling a multi-modal system called “ID check” in a limited experiment involving 500 customers.
Staff told CNNMoney that the card provider has partnered with every smartphone maker, including Apple, BlackBerry, Google, Microsoft, and Samsung on the project.
“The new generation, which is into selfies … I think they’ll find it cool. They’ll embrace it,” Ajay Bhalla, president of enterprise security solutions at MasterCard, told CNN.
Users simply need to download the MasterCard phone app to use the feature. MasterCard said a pop-up will ask for your authorization using fingerprint or facial recognition.
While all fingerprint scans will stay on the device, the facial recognition scan will be linked to the cloud. Bhalla noted that the templates would transmit securely and remain safe on the company’s computer servers.
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